What if your new book had just been published by Hyperion’s prestigious Voice imprint? What if you were the co-founder of one of the most influential and respected research firms ever?
That (and a tad more) describes Maddy Dychtwald. She’s pretty well known, ridiculously successful and, dang, good looking to boot.
She’s the author of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. She’s also the co-founder, along with her husband Ken, of Age Wave. Together they’ve been warning us for a long time now about the dangers of ignoring the demographics of aging and the talents of our senior citizens.
(Ken Dychtwald, by the way, is one of the very best speakers we’ve ever seen. He’s always understood intuitively what Seth Godin warns about in Really Bad PowerPoint – that bullet points slaughter audiences, but the right emotional images help deliver the message).
So, why in the world would someone like Maddy Dychtwald feel it necessary to tweet? She’s got it all, already.
Contribution
Chris Brogan (one of the most knowledgeable social network experts on the planet) will tell you that online social networking is not about selling – but instead about contributing, mentoring and giving back.
In Maddy Dychtwald’s case she contributes her expertise. She’s intimately involved with issues like the marketing power of women and the implications of demographic shifts. She uses that expertise to link her followers to news, resources, studies and articles on the topics she knows best.
Sure, she tweets about her own books and appearances. (we should be so lucky to have such success and such a schedule!).
But, she also uses her background to lead us to intriguing articles like a Christian Science Monitor article about the popular television show, The Closer; and an NPR story about Sarah McLachlan’s fight to keep her wonderful concert series, Lilith Fair, alive.
And, those are just a couple of examples. Follow her and you’ll see a lot more.
So, what makes Maddy tweet?
Well, it’s certainly not what makes Sammy run.
Nope, those who are already successful, accomplished and knowledgeable are in the best position to give back – and they’re the ones who most need to pick up their keyboard and tweet with us.
Maddy does. Now, we just need to work on her husband Ken.
From Hidden Business Treasures by Michael Benidt and Sheryl Kay http://goldencompass.com/blog/
INFLUENCE 