Maddy Dychtwald


Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. She has helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field. As the nation’s foremost thought-leader on population aging and its profound business, lifestyle and cultural implications, the company provides breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the Fortune 500,

Maddy is the author of three books: her newest (and highly anticipated) book is entitled Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better (May 2010). She has also written Cycles: How We Will Live, Work, and Buy (2004), which was the winner of the 2004 Book of the Year Award from the National Community Colleges Association as well as co-authored an illustrated children’s book entitled Gideon’s Dream: A Tale of New Beginnings (March 2008).

As a sought-after public speaker, Maddy has addressed more than 275,000 business leaders worldwide, including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and World Future Society. She has been featured in articles in leading newspapers and magazines nationwide, including Advertising Age, the Chicago Tribune, the Los Angeles Times, the Miami Herald and US News and World Report. She has also made numerous television appearances.

A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

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