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	<title>INFLUENCE</title>
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	<description>How Women&#039;s Soaring Economic Power Will Transform Our World for the Better</description>
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		<title>INFLUENCE</title>
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		<title>Women and Leadership: How to Find a Mentor</title>
		<link>http://influencebook.wordpress.com/2011/01/26/women-and-leadership/</link>
		<comments>http://influencebook.wordpress.com/2011/01/26/women-and-leadership/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 15:00:40 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Influence]]></category>
		<category><![CDATA[Age Wave]]></category>
		<category><![CDATA[Influence Book]]></category>
		<category><![CDATA[Maddy Dychtwald]]></category>

		<guid isPermaLink="false">http://influencebook.wordpress.com/?p=397</guid>
		<description><![CDATA[Now that 2011 is well under way, many of us are making and breaking resolutions &#8212; trying to figure out how we can be the best version of ourselves for 2011. The word &#8220;reinvention&#8221; keeps popping up, especially in conversations with women who want to move into leadership positions in their work. The economic meltdown [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=397&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Now that 2011 is well under way, many of us are making and breaking resolutions &#8212; trying to figure out how we can be the best version of ourselves for 2011. The word &#8220;reinvention&#8221; keeps popping up, especially in conversations with women who want to move into leadership positions in their work. The economic meltdown has eliminated many jobs, ramped up the competition among qualified people and, in general, made it more urgent than ever to find that competitive edge. Both business and government would benefit from more women in leadership positions. Studies show us that profitability improves when women take on positions of leadership in companies. So what tools can best help women move ahead?</p>
<p><strong>Enter the mentor</strong></p>
<p>A mentor can show you how to ramp up your skill-sets, network effectively and work around or eliminate your weaknesses. They can even open some very important doors to leadership positions.</p>
<p>But how do you find that all-important mentor? Do you stay in your limited circle, hoping your parents, friends or co-workers might &#8220;know someone&#8221; and put in a good word for you? Or can you yourself have the audacity to reach out to someone you truly respect and admire and ask him or her (in some compelling way) to help you learn, improve and move forward?</p>
<p>In my experience as an entrepreneur, trend-spotter and author of several books (including &#8220;<a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Influence-Womens-Soaring-Economic-Transform/dp/B0043RT8PY/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1295901316&amp;sr=8-1" target="_hplink"><em>Influence: How Women&#8217;s Soaring Economic Power will Transform Our World for the Better</em></a>&#8220;), I have had the good fortune to benefit from a number of incredible mentors, who have had great mentors themselves. The main reason they were willing to give me a boost up the ladder of success was simply this: I asked!</p>
<p>Of course, I also did my homework. I learned about their education, their path to success, their past work experience and even the nonprofits to which they contributed their time and/or money. In better understanding their interests, I could make my remarks and questions both respectful and authentic.</p>
<p><strong>Aim high and don&#8217;t be intimidated</strong></p>
<p>When searching for a mentor, the first thing you should keep in mind is that no leader is &#8220;too important&#8221; to be your mentor. Don&#8217;t put limits on your list of potential mentors by assuming someone is too busy, too high up or too inaccessible. Like the gorgeous model that no one asks out on a date because they assume she is not interested, often the leaders who are seemingly &#8220;too busy&#8221; do not get as many requests as you might expect. And they are often the very ones who want the opportunity to give back through helping someone just like you.</p>
<p>Keep in mind that mentoring comes in all sizes, shapes and durations. It doesn&#8217;t have to take the form of mentoring we often conjure up in our minds, in which we meet with someone for an hour each week, face-to-face. Maybe it&#8217;s a Skype video conference once a month with someone on the other side of the globe. Or perhaps it&#8217;s one potent walk-and-talk in the park, tagged onto a business trip or vacation to another city. Mentoring, really, is just learning what you can from someone more experienced and savvy who you admire and respect.</p>
<p>And remember that asking is a gift. I have learned firsthand that the knowledge and acumen that leaders have gained over the years is almost always something they want to share. It helps complete the circle and populate their profession and industry with new blood; it also leaves them feeling like they are making a purposeful contribution to the future of their profession, their company and even the world. In a nutshell, it helps them leave a legacy.</p>
<p>So while it is important to keep an open mind about who could be an excellent mentor, you should also consider these suggestions and tips as you begin your search:</p>
<ul>
<li><strong>Be bold, be gracious</strong>. After you figure out who you&#8217;d like to ask to be your mentor and do your due diligence on that individual, you&#8217;ve got to ask them. This can be scary, but you will never get your mentor without asking. Find a way to ask that person that appeals to their ego, intelligence and good will. Help them to know that you understand who they are and how they got to where they are. At the same time, provide them with a feel for who <em>you</em>are in a way that might draw them in and want to consider mentoring you.</li>
<li><strong>Try different avenues</strong>. Emailing someone is relatively easy today, but a handwritten letter may make you stand out more. Once you know a lot about the person, consider the best method of contact &#8212; email, a letter or even, if appropriate, a direct message on Twitter or Facebook. Also, if you have something thoughtful you can send as a gift (e.g. a book you believe that person might like, a magazine article, etc.) include it as a gesture of respect.</li>
<li><strong>If at first you don&#8217;t succeed, try, try, again</strong>. Like many things in life, you have to reach out to many to find <em>the one</em>. If one attempt doesn&#8217;t work out, don&#8217;t give up. The most successful professionals in the U.S. have or have had a mentor and many of them did exactly what you are attempting to do &#8212; so they may well want to &#8220;pay it forward.&#8221; Don&#8217;t let any negative self-talk discourage you and rob you of what could be a rich opportunity to take your career &#8212; and your life &#8212; to the next level.</li>
</ul>
<p>Remember what the great Virgil said: &#8220;Fortune favors the bold.&#8221; What was true in 29 B.C. is just as relevant today.</p>
<p>Good luck!</p>
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			<media:title type="html">Maddy Dychtwald and Christine Larson</media:title>
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		<title>What Makes Maddy Tweet?</title>
		<link>http://influencebook.wordpress.com/2010/07/26/what-makes-maddy-tweet/</link>
		<comments>http://influencebook.wordpress.com/2010/07/26/what-makes-maddy-tweet/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:28:50 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Age Wave]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Ken Dychtwald]]></category>
		<category><![CDATA[Maddy Dychtwald]]></category>
		<category><![CDATA[Michael Benidt]]></category>

		<guid isPermaLink="false">http://influencebook.wordpress.com/?p=452</guid>
		<description><![CDATA[What if your new book had just been published by Hyperion’s prestigious Voice imprint? What if you were the co-founder of one of the most influential and respected research firms ever? That (and a tad more) describes Maddy Dychtwald. She’s pretty well known, ridiculously successful and, dang, good looking to boot. She’s the author of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=452&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>What if your new book had just been published by <strong><a href="http://www.everywomansvoice.com/" target="_blank">Hyperion’s prestigious Voice imprint</a></strong>? What if you were the co-founder of one of the most influential and respected research firms ever?</p>
<p><a href="http://www.maddydychtwald.com/" target="_blank"><img src="http://goldencompass.com/blog/wp-content/uploads/2010/07/Maddy4.jpg" border="0" alt="Maddy4" width="394" height="215" /></a></p>
<p>That (and a tad more) describes <strong><a href="http://www.maddydychtwald.com/" target="_blank">Maddy Dychtwald</a></strong>. She’s pretty well known, ridiculously successful and, dang, good looking to boot.</p>
<p>She’s the author of <strong><a href="http://www.maddydychtwald.com/books/overview" target="_blank">Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better</a></strong>. She’s also the co-founder, along with her husband Ken, of <a href="http://www.agewave.com/index.php" target="_blank"><strong>Age Wave</strong></a>. Together they’ve been warning us for a long time now about the dangers of ignoring the demographics of aging and the talents of our senior citizens.</p>
<p>(Ken Dychtwald, by the way, is one of the very best speakers we’ve ever seen. He’s always understood intuitively what Seth Godin warns about in <strong><a href="http://sethgodin.typepad.com/seths_blog/2007/01/really_bad_powe.html" target="_blank">Really Bad PowerPoint</a></strong> – that bullet points slaughter audiences, but the right emotional images help deliver the message).</p>
<p><a href="http://www.maddydychtwald.com/" target="_blank"><img src="http://goldencompass.com/blog/wp-content/uploads/2010/07/Maddy1.jpg" border="0" alt="Maddy1" width="389" height="321" /></a> </p>
<p>So, why in the world would someone like Maddy Dychtwald feel it necessary to tweet? She’s got it all, already.</p>
<h3>Contribution</h3>
<p><strong><a href="http://www.chrisbrogan.com/where-to-buy-trust-agents/" target="_blank">Chris Brogan</a></strong> (one of the most knowledgeable social network experts on the planet) will tell you that online social networking is not about selling – but instead about contributing, mentoring and giving back.</p>
<p>In Maddy Dychtwald’s case she contributes her expertise. She’s intimately involved with issues like the marketing power of women and the implications of demographic shifts. She uses that expertise to link her followers to news, resources, studies and articles on the topics she knows best.</p>
<p><a href="http://www.csmonitor.com/USA/2010/0712/The-Closer-opened-doors-for-women-and-for-basic-cable" target="_blank"><img src="http://goldencompass.com/blog/wp-content/uploads/2010/07/Maddy3.jpg" border="0" alt="Maddy3" width="369" height="285" /></a> </p>
<p>Sure, she tweets about her own books and appearances. (we should be so lucky to have such success and such a schedule!).</p>
<p>But, she also uses her background to lead us to intriguing articles like a <strong><a href="http://www.csmonitor.com/USA/2010/0712/The-Closer-opened-doors-for-women-and-for-basic-cable" target="_blank">Christian Science Monitor article</a></strong> about the popular television show, <a href="http://www.tnt.tv/series/closer/" target="_blank"><strong>The Closer</strong></a>; and an <strong><a href="http://www.npr.org/templates/story/story.php?storyId=128588089&amp;ps=cprs" target="_blank">NPR story about Sarah McLachlan’s fight</a></strong> to keep her wonderful concert series, <strong><a href="http://www.lilithfair.com/" target="_blank">Lilith Fair</a></strong>, alive.</p>
<p><a href="http://www.npr.org/templates/story/story.php?storyId=128588089&amp;ps=cprs" target="_blank"><img src="http://goldencompass.com/blog/wp-content/uploads/2010/07/Maddy2.jpg" border="0" alt="Maddy2" width="389" height="283" /></a> </p>
<p>And, those are just a couple of examples. Follow her and you’ll see a lot more.</p>
<h3>So, what makes Maddy tweet?</h3>
<p>Well, it’s certainly not <strong><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/What-Makes-Sammy-Budd-Schulberg/dp/0679734228" target="_blank">what makes Sammy run</a></strong>.</p>
<p>Nope, those who are already successful, accomplished and knowledgeable are in the best position to give back – and they’re the ones who most need to pick up their keyboard and tweet with us.</p>
<p>Maddy does. Now, we just need to work on her husband Ken.</p>
<p><em>From Hidden Business Treasures by Michael Benidt and Sheryl Kay</em> <a href="http://goldencompass.com/blog/">http://goldencompass.com/blog/</a></p>
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			<media:title type="html">Maddy Dychtwald and Christine Larson</media:title>
		</media:content>

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			<media:title type="html">Maddy4</media:title>
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			<media:title type="html">Maddy1</media:title>
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			<media:title type="html">Maddy3</media:title>
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			<media:title type="html">Maddy2</media:title>
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		<title>Interview with Maddy Dychtwald</title>
		<link>http://influencebook.wordpress.com/2010/07/07/interview-with-maddy-dychtwald/</link>
		<comments>http://influencebook.wordpress.com/2010/07/07/interview-with-maddy-dychtwald/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 23:15:03 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[First Friday Book Synopsis]]></category>
		<category><![CDATA[Robert Morris]]></category>

		<guid isPermaLink="false">http://influencebook.wordpress.com/?p=426</guid>
		<description><![CDATA[Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. As the nation’s foremost thought-leader on population aging and its profound business, lifestyle, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=426&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Maddy Dychtwald is a nationally recognized author, public speaker,  marketing executive and entrepreneur. She has spent nearly twenty-five  years deeply involved in exploring and forecasting demographic,  lifestyle and consumer marketing trends. In 1986, she co-founded Age  Wave, with her husband, Ken. As the nation’s foremost thought-leader on  population aging and its profound business, lifestyle, and cultural  implications, Age Wave provides breakthrough research (including the  landmark study <em>Women, Money and Power</em>), compelling  presentations, award-winning communications, and results-driven  marketing and consulting initiatives to over half the <em>Fortune 500</em> companies.</p>
<p>Dychtwald is the author of three books: her latest is<em> <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Influence-Womens-Soaring-Economic-Transform/dp/1401341020/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1278543574&amp;sr=8-2"><strong>Influence</strong>:  How Women’s Soaring Economic Power Will Transform Our World for the  Better </a></em><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Influence-Womens-Soaring-Economic-Transform/dp/1401341020/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1278543574&amp;sr=8-2">(May 2010)</a>. She has also written <em><strong>Cycles</strong>:  How We Will Live, Work, and Buy</em> (2004), and co-authored an  illustrated children’s book entitled <em><strong>Gideon’s Dream</strong>:  A Tale of New Beginnings</em> (March 2008). As a sought-after public  speaker, she has addressed more than 275,000 business leaders worldwide.  She has been featured in leading newspapers and magazines nationwide,  including <em>Newsweek, Time, Bloomberg/Businessweek, </em>and <em>US  News and World Report</em>.  Dychtwald lives in the San Francisco Bay  Area with her husband and two children.</p>
<p><strong><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/gp/pdp/profile/A26JGAM6GZMM4V">Morris</a>: </strong>Before discussing a specific book, a few  general questions. First, please explain the meaning and significance of  the name of your firm, Age Wave.</p>
<p><a href="http://influencebook.files.wordpress.com/2010/07/agewave_logo_800px.gif"><img class="alignright size-full  wp-image-427" title="agewave_logo_800px" src="http://influencebook.files.wordpress.com/2010/07/agewave_logo_800px.gif?w=330&#038;h=84" alt="" width="330" height="84" /></a><strong>Dychtwald: </strong> For the first time in history, we are  seeing a dramatic shift in our population from one dominated by youth to  one dominated by mid life and older adults. It’s metaphorically a wave  of older adults hitting us, with the impact of a tsunami—transforming  every aspect of our society from the marketplace to the workplace to the  very way we define old. Not only does our company name describe the  trend that our business is focused on, it suggest power and a positive  vibe which, when we started the company in 1986, wasn’t usually  associated with aging. We wanted to help change the attitude of aging to  be more positive.</p>
<p><strong>Morris: </strong>Given the number of speeches you have  delivered and your interaction with the members of each audience, to  what extent (if any) have the questions you’ve been asked and the  comments people have shared changed within the last several years?</p>
<p><strong>Dychtwald: </strong>When I first started speaking at  conferences and association meetings, most of the audience thought age  50 was over-the-hill. It was also news that older adults had money and  were willing to spend it. Today that has transformed dramatically. We  all know that 50 and even 60 are no longer over the hill. And it’s the  aging of the baby boom generation—those born between 1946 – 1964–that is  responsible for this change. They are 78 million strong –1/3 of our  population—and they have always done things differently than their  parents and grandparents.  With that in mind, we’re beginning to see how  boomers are beginning to reinvent retirement and our perspective of  what 50, 60 or even 70 can be like.<strong></strong></p>
<p><strong>Morris</strong>: In terms of balancing one’s career with one’s personal life, is  it easier, more difficult, or about the same today as it was a few years  ago?<strong></strong></p>
<p><strong>Dychtwald</strong>: Balance is a continuous struggle, but it used to be  considered a “women’s issue”–something that primarily described women  trying to figure out how to build a family and a career simultaneously.  That has changed. Today, with the growth and importance of two income  families, it’s become a “family issue.” We see men as well as women  struggle to balance family and career. In many married couples, all  roles and responsibilities are open to negotiation and that makes things  even more complicated. However, now that balance is recognized as an  issue impacting women and men, our workplace policies are more likely to  become family-friendly, giving women and men a better shot at  successfully balancing family and work rather than having to choose  between the two.</p>
<p><strong>Morris: </strong>Your discussion of women’s “money profiles”  caught my eye. For those who have not as yet read Influence, what are  the five types and what is the dominant characteristic if each?</p>
<p><strong>Dychtwald: </strong>As we collected data from our study,  trying to better understand women and their financial behavior, five  profiles of women and money emerged. Overall, our research uncovered the  fact that what determines a women’s financial personality is very much  how she feels about money, how much she defers to someone else to get  the job done, what she wants money to do for her, what she wants to do  with her money, and how confidant she is in her relationship with money.   While these profiles are merely snapshots at one moment in time, it  immediately became clear that three of the five personalities helped  women’s economic emancipation while two others did not. In the book, I  describe these personalities in detail, but here’s a quick take.</p>
<p>The most confident of the five personality types is the <strong>Alpha  Female</strong>. Eighteen percent of the women surveyed identified with  this profile, and their behavior (when it comes to money) is much like a  stereotypical confidant male: a quick decision-maker, risk-tolerant,  and less interested in the details than the results.</p>
<p>The Perceptive Planner is not quite as confident as the Alpha Female,  but this is the personality that 35 percent of women identified with,  making it the largest segment in the study. They are analytical,  disciplined and responsible.</p>
<p>The third personality is the <strong>Power Partner </strong>which is  the second most common group in our study with 23 percent of women  identifying with this personality.  She is collaborative and willing to  strike compromises, believing that two heads are better than one. These  three personality types are pro-active and empowered when it comes to  money.</p>
<p>The last two personalities are not: <strong>Supportive  Traditionalists</strong> and <strong>Uncertain Searchers</strong>. About  a quarter of all women identify with these two personalities. A  Supportive Traditionalist demonstrates the <em>de facto way</em> women  used to behave with money, deferring decisions around money to a male.  She enjoys spending and is not too interested in gaining knowledge  around finances. Amazingly, it is the smallest group in our study with  only 8 percent of women identifying with this personality.</p>
<p>The least confident personality is the Uncertain Searcher with about  16 percent of women identifying with this personality. This personality  is led by her emotions when it comes to making financial decisions. She  knows little to nothing about finances and doesn’t know where to turn  for information.  She knows she’s lost and isn’t sure how to move on.</p>
<p>Read the Robert Morris interview in it&#8217;s entirety on the <a href="http://ffbsccn.wordpress.com/2010/07/02/interview-maddy-dychtwald/">First Friday Book Synopsis</a> blog.</p>
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			<media:title type="html">Maddy Dychtwald and Christine Larson</media:title>
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		<title>Financial clout of women, big business for smart marketers</title>
		<link>http://influencebook.wordpress.com/2010/06/09/financial-clout-of-women-big-business-for-smart-marketers/</link>
		<comments>http://influencebook.wordpress.com/2010/06/09/financial-clout-of-women-big-business-for-smart-marketers/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 14:57:46 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[GMR Marketing to Women Conference]]></category>
		<category><![CDATA[wealth controlled by women]]></category>

		<guid isPermaLink="false">http://influencebook.wordpress.com/?p=354</guid>
		<description><![CDATA[It is both a curse and a (mixed) blessing, and it manages to inform most of my decisions – as well as determine what I receive for birthday presents. This year, my birthday gift arrived early – coinciding with the launch date of the book, Influence: How Women’s Soaring Economic Power will Transform our World for the Better.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=354&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://influencebook.files.wordpress.com/2010/04/influence-3d-square1.jpg"><img class="size-full wp-image-18 aligncenter" title="Influence 3D square" src="http://influencebook.files.wordpress.com/2010/04/influence-3d-square1.jpg?w=249&#038;h=240" alt="" width="249" height="240" /></a>In Beirut, my attempts to speak Arabic are  often met with amusement and it’s not uncommon for people I meet to ask  me about my “descent” – a way of asking what my ethnic or cultural  lineage is. The truth is, I am often tempted to say that I descend from  accountants. It is both a curse and a (mixed) blessing, and it manages  to inform most of my decisions – as well as determine what I receive for  birthday presents. This year, my birthday gift arrived early –  coinciding with the launch date of the book, <a href="http://amzn.to/d2gXYR"><em>Influence: How Women’s Soaring Economic Power will Transform our World for the Better</em></a>.</p>
<div id="attachment_117" class="wp-caption alignleft" style="width: 161px"><a href="http://influencebook.files.wordpress.com/2010/03/maddy-dychtwald-influence-photo-100-dpi.jpg"><img class="size-full wp-image-117 " title="Maddy Dychtwald Influence Photo 100 dpi" src="http://influencebook.files.wordpress.com/2010/03/maddy-dychtwald-influence-photo-100-dpi.jpg?w=151&#038;h=187" alt="" width="151" height="187" /></a><p class="wp-caption-text">Maddy Dychtwald</p></div>
<p>The  book looks at the different decision making patterns that women exhibit,  and the transformational possibilities that this presents for the  global community.</p>
<p>Indeed, the share of the world’s capital that is controlled by women  is skyrocketing, and their influence as decision makers in the  marketplace carries more economic clout than ever before – a fact that  is of increasing significance to marketers. Harvard business school  professor, <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/exec/obidos/ASIN/1401341020/chainreadin04-20#reader_1401341020" target="_blank">Rosabeth Kanter said</a> “the biggest demographic  change of our times [is] the emergence of women as an economic force.”</p>
<p>While academics often have their heads in the clouds, thinking in the  abstract, marketers tend to be the ones who get paid to produce  results. And they know what’s happening on the ground. And what’s  happening on the ground is mind boggling – to the tune of trillions of  dollars globally. Analysts expect that by 2014, about $15 trillion worth  of global consumer spending decisions will be made by women, with women  controlling nearly three quarters of all shopping decisions.</p>
<p>Let’s consider that: For every dollar circulating in the marketplace,  70 cents of it is in the hand of a woman, who is considering her own  personal needs and values – and that of her family and community –  before she spends it. Clearly, the biggest task for marketers is to  understand those very needs and values that inform her decision making  process, in order to better position their products to compete for her  money.</p>
<p>This was the mission of the GMR Marketing to Women Conference, held  earlier this week in Dubai. The sellout event convened marketing  professionals from around the region, strategizing to get a slice of a  $383 billion pie – the amount of regional wealth that will be controlled  by women within the next year.  Moreover, a whopping 40 percent of  private wealth in Saudi Arabia is controlled by women – of enormous  importance to the regional financial services industry, and not  overlooked by the banking sector. Women in the “bankable age bracket”  represent nearly half of the total female population, according to one  banking expert at the conference, who added that these women  overwhelmingly <a href="http://influencebook.files.wordpress.com/2010/06/women-200.jpg"><img class="alignright size-full wp-image-355" title="women-200" src="http://influencebook.files.wordpress.com/2010/06/women-200.jpg?w=200&#038;h=200" alt="" width="200" height="200" /></a>prefer Islamic financial instruments.</p>
<p>Perfect timing, as a new Abu Dhabi investment bank sets up shop to  target the region’s wealthy women, <a href="http://uk.reuters.com/article/idUKTRE65616E20100607" target="_blank">Reuters</a> reported Monday. Staffed with female senior  staff, Al Bashayer Investment Company will offer a full range of  investment banking, corporate advisory, and wealth management services.</p>
<p>“Very few services are given to women in the field of investments  here. Women will be our focus clients,” chairwoman Fatima Al Jaber told  reporters on Monday. “We want to create women’s wealth.”</p>
<p>Good news travels fast, it seems.</p>
<p>See original article on <a href="http://www.kippreport.com/2010/06/financial-clout-of-women-big-business-for-smart-marketers/">KippReport.com</a>.</p>
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			<media:title type="html">Maddy Dychtwald and Christine Larson</media:title>
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		<title>Gender Fluidity: Are Men Still From Mars?</title>
		<link>http://influencebook.wordpress.com/2010/06/08/gender-fluidity-are-men-still-from-mars/</link>
		<comments>http://influencebook.wordpress.com/2010/06/08/gender-fluidity-are-men-still-from-mars/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 15:09:48 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Huffington Post Series]]></category>
		<category><![CDATA[Guyland]]></category>
		<category><![CDATA[Influence Book]]></category>
		<category><![CDATA[Myra Strober]]></category>
		<category><![CDATA[partnership society]]></category>

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		<description><![CDATA[I'm not talking about some revolutionary "feminization" of men, where they simply swap roles with women, putting on aprons while women wear suits. What's happening isn't role reversal: It's role reinvention. It's a full-blown paradigm shift, one that gives both men and  women more options when it comes to pursuing their careers, providing for their families and expressing their own talents and strengths. In this new social order, both genders are less shackled by a narrow, gender-oriented vision of success. Men in this new world have more social and workplace support for becoming involved fathers, equal partners in their homes and communities, and more complete people.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=372&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>When I was knee-deep in research for my new book,<a href="http://amzn.to/d2gXYR" target="_hplink"><em> INFLUENCE: How  Women&#8217;s Soaring Economic Power will Transform Our World for the Better,</em></a> I was struck by the fact that of all the shifts created by women&#8217;s  economic emancipation, the most monumental may prove to be its impact on  men &#8212; their values, their expectations, and their very definition of  manhood.</p>
<p>&#8220;Men are where women were 20 years ago,&#8221; <a href="http://www.guyland.net/" target="_hplink">Michael Kimmel</a>, a  sociology professor at the State University of New York at Stony Brook,  and author of <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Guyland-Perilous-World-Where-Become/dp/0060831359/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1276097815&amp;sr=8-1" target="_hplink"><em>Guyland: The Perilous World Where Boys Become Men</em></a> told me when I interviewed him for <a href="http://amzn.to/d2gXYR" target="_hplink"><em>INFLUENCE</em></a>.  Back then, 20 years ago, women  were adding <em>career</em> to their repertoire; today, men are adding <em>care</em> &#8212; for children, for aging parents, for communities. And while some  (okay, many) might call men&#8217;s engagement on the home front belated, this  overdue participation may, in fact, be setting the stage for the move  toward a partnership society.</p>
<p>Don&#8217;t get me wrong. I&#8217;m <em>not </em>talking about some revolutionary  &#8220;feminization&#8221; of men, where they simply swap roles with women, putting  on aprons while women wear suits. What&#8217;s happening isn&#8217;t role reversal:  It&#8217;s role reinvention. It&#8217;s a full-blown paradigm shift, one that gives  both men <em>and</em> women more options when it comes to pursuing  their careers, providing for their families and expressing their own  talents and strengths. In this new social order, both genders are less  shackled by a narrow, gender-oriented vision of success. Men in this new  world have more social and workplace support for becoming involved  fathers, equal partners in their homes and communities, and more  complete people.</p>
<p style="text-align:center;"><a href="http://influencebook.files.wordpress.com/2010/06/pp_rolereversal_325.jpg"><img class="size-full wp-image-380 aligncenter" title="PP_rolereversal_325" src="http://influencebook.files.wordpress.com/2010/06/pp_rolereversal_325.jpg?w=325&#038;h=445" alt="" width="325" height="445" /></a>Case in point: When <a href="http://www.stanford.edu/group/mba/blog/2009/11/myra_strober_thirty_five_years.html" target="_hplink">Myra Strober</a>, a labor economist who teaches at  Stanford&#8217;s Graduate School of Business, started teaching her course on  &#8220;Work and Family&#8221; in the early 2000s, only a handful of men signed up.  Today, men represent 40 percent of her class. Why? &#8220;More and more men  are interested in being good dads,&#8221; she says of her students. &#8220;They also  want to be good husbands and be supportive of their wives.&#8221;</p>
<p>This redefinition of fatherhood is happening in millions of families  around the country, where fathers are spending far more hours with their  children every week than their dads spent with them. It&#8217;s happening in  small ways, as even the most high-flying, type-A dads drop their kids  off at day care and duck out for soccer games. It&#8217;s happening in bigger  ways, as growing numbers of dads take paternity leaves, telecommute or  use flex-time to have a more balanced life. These changes are sweeping  through families at every income level through the thousands of daily  arrangements men make because they love their wives and their kids and  want happy families.</p>
<p>While men in general and fathers in particular are going through a  time of change with its attendant ambiguity, the shift in roles is  already bringing tremendous benefits to both men and women. The more our  communities and employers can acknowledge, recognize, and support these  changes, the more concerns like closing the gender wage gap, making  sure families can afford great day care, making good education  affordable, enacting child-friendly laws and policies, and advancing  work-life balance will become <em>family </em>issues, not just women&#8217;s  issues. As the genders work together to redefine womanhood, manhood and  the family, our children will thrive and our economy will grow stronger.</p>
<p style="text-align:left;">Read the entire article as it originally appeared on the<a href="http://www.huffingtonpost.com/maddy-dychtwald/gender-roles-are-men-stil_b_605974.html"> Huffington Post</a>.</p>
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		<title>Will You Outlive Your Marriage?</title>
		<link>http://influencebook.wordpress.com/2010/06/05/will-you-outlive-your-marriage/</link>
		<comments>http://influencebook.wordpress.com/2010/06/05/will-you-outlive-your-marriage/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 14:23:32 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Huffington Post Series]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[Tipper Gore]]></category>

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		<description><![CDATA[I don't know Al or Tipper Gore personally, and I wish them both the best as they each reinvent their life, but it makes me wonder: is it possible that Al and Tipper Gore may be indicative of a trend that is about to be unleashed?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=321&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>After forty years of marriage,  <a href="http://www.huffingtonpost.com/2010/06/02/al-gore-tipper-gore-split_n_597593.html"> Al and Tipper Gore</a> announced this week that they have grown apart  and are going their separate ways. They met at a high school graduation  dance and then said &#8220;I Do&#8221; when Tipper was just twenty-one and Al was  twenty-two. With four grown children and three grandchildren, they  described their news as a &#8220;mutually supportive decision that we made  together&#8221; after growing apart.</p>
<p><a href="http://influencebook.files.wordpress.com/2010/06/tipper-al-gore.jpg"><img class="alignleft size-full wp-image-324" title="tipper-al-gore" src="http://influencebook.files.wordpress.com/2010/06/tipper-al-gore.jpg?w=314&#038;h=274" alt="" width="314" height="274" /></a>I don&#8217;t know Al or Tipper Gore personally, and I wish them both the  best as they each reinvent their life, but it makes me wonder: is it  possible that Al and Tipper Gore may be indicative of a trend that is  about to be unleashed? After all, when most of us say, &#8220;I Do,&#8221; do we  expect &#8220;til death do us part&#8221; to translate into forty, fifty, or sixty  years of marriage?  Is that what we signed up for?  <a href="http://www.huffingtonpost.com/jill-brooke/the-gores-separation-begs_b_597596.html">How  Does Any Marriage Last a Lifetime?</a></p>
<p>Frankly, most of us probably don&#8217;t think about it like that. If we&#8217;re  lucky, we fall in love, have a family and never fully grasp the idea  that we may live well into our eighties or nineties and potentially be  married for as long or longer than most humans lived just a century ago.</p>
<p>Or not. Historically, the early years of marriage are when we&#8217;re most  likely to divorce, but things are changing. With people living longer,  78 million restless baby boomers beginning to turn 65 next year, and  women becoming more and more financially and socially independent, there  is already a rise in divorce among older couples. (Boomers have  divorced at every stage of life, and probably won&#8217;t stop just because  they&#8217;re getting gray.) And let&#8217;s not forget that women outlive men by  about five years. This translates into the fact that most women &#8212; 90  percent to be precise &#8212; will spend at least some of their adult years  single. Tipper Gore: welcome to the club!</p>
<p>As I discuss in my new book, <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Influence-Womens-Soaring-Economic-Transform/dp/1401341020/">INFLUENCE:  How Women&#8217;s Soaring Economic Power Will Transform Our World for the  Better</a>,</p>
<div id="attachment_117" class="wp-caption alignright" style="width: 199px"><a href="http://influencebook.files.wordpress.com/2010/03/maddy-dychtwald-influence-photo-100-dpi.jpg"><img class="size-full wp-image-117" title="Maddy Dychtwald Influence Photo 100 dpi" src="http://influencebook.files.wordpress.com/2010/03/maddy-dychtwald-influence-photo-100-dpi.jpg?w=189&#038;h=234" alt="" width="189" height="234" /></a><p class="wp-caption-text">Maddy Dychtwald</p></div>
<p>as women age, their increasing tendency toward singlehood  will have a staggering economic and psychological impact on their lives,  the lives of their family and on the overall economy. On the plus side,  many working women will have more discretionary time and disposable  income to enjoy, spend, invest, and, in general, influence their lives,  their families, their communities, and the world. On the downside, women  will need to make more conscious efforts to manage their lives &#8212; in  particular their money &#8212; wisely for the extra years they are likely to  be living, possibly alone.</p>
<p>Here&#8217;s a few facts that every woman &#8212; young and old &#8212; ought to know  so they&#8217;re not caught by surprise.</p>
<p>Read the entire article as it originally appeared on the<a href="http://www.huffingtonpost.com/maddy-dychtwald/marriage-will-you-outlive_b_598295.html"> Huffington Post</a>.</p>
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			<media:title type="html">Maddy Dychtwald and Christine Larson</media:title>
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		<title>Women Peace Prize Winners Band Together to Help Others</title>
		<link>http://influencebook.wordpress.com/2010/06/01/women-peace-prize-winners-band-together-to-help-others/</link>
		<comments>http://influencebook.wordpress.com/2010/06/01/women-peace-prize-winners-band-together-to-help-others/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 15:03:09 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Huffington Post Series]]></category>
		<category><![CDATA[Jody Williams]]></category>
		<category><![CDATA[Shirin Ebadi]]></category>
		<category><![CDATA[The Nobel Women's Initiative]]></category>

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		<description><![CDATA[The Tea Party Movement has been brewing for awhile in our country, resulting in front page headlines, strong political rhetoric and emotional reactions &#8212; both pro and con &#8212; from many Americans. But I want to tell you about a very different tea party, with a far more satisfying outcome. It started on a hot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=311&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The Tea Party Movement has been brewing for awhile in our country,  resulting in front page headlines, strong political rhetoric and  emotional reactions &#8212; both pro and con &#8212; from many Americans.  But I  want to tell you about a very different tea party, with a far more  satisfying outcome.</p>
<p><a href="http://influencebook.files.wordpress.com/2010/05/503x173-3c57be91.jpg"><img class="aligncenter size-full wp-image-314" title="503x173-3c57be91" src="http://influencebook.files.wordpress.com/2010/05/503x173-3c57be91.jpg?w=503&#038;h=173" alt="" width="503" height="173" /></a>It started on a hot November day in Nairobi, Kenya. This potentially  world-changing movement began when the composed, well tailored Iranian  lawyer and former judge <a href="http://topics.nytimes.com/topics/reference/timestopics/people/e/shirin_ebadi/index.html" target="_hplink">Shirin Ebadi</a> took tea with <a href="http://www.youtube.com/watch?v=dIhfBqwcaxs" target="_hplink">Jody  Williams</a>, the brash American activist who peppers her polemics with  salty unprintables. It was an unlikely tea party. Yet it led directly to  another tea party the very next day, with a third guest, <a href="http://www.greenbeltmovement.org/" target="_hplink">Wangari  Maathai</a> of Kenya, who had just joined Ebadi and Williams in a very  small, elite club&#8211;women winners of the Nobel Peace Prize.</p>
<p>&#8220;In the 108 year history of the Nobel Peace Prize, only 12 women have  received it,&#8221; Williams told me on the phone when I interviewed her for  my book, <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/gp/product/1401341020/ref=s9_simh_gw_p14_i1?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-2&amp;pf_rd_r=12TC3SYHV7ZC27QRN974&amp;pf_rd_t=101&amp;pf_rd_p=470938631&amp;pf_rd_i=507846" target="_hplink"><em>INFLUENCE: How Women&#8217;s Soaring Economic Power Will  Transform Our World for the Better.</em></a> Seven of those women are  alive today.   <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/gp/product/1401341020/ref=s9_simh_gw_p14_i1?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-2&amp;pf_rd_r=12TC3SYHV7ZC27QRN974&amp;pf_rd_t=101&amp;pf_rd_p=470938631&amp;pf_rd_i=507846"><img class="alignleft size-medium wp-image-37" title="Influence Cover - High Resolution" src="http://influencebook.files.wordpress.com/2010/04/influence-cover-high-resolution2.jpg?w=158&#038;h=240" alt="" width="158" height="240" /></a>Williams and Ebadi had received their awards for very  different kinds of work: Williams, in 1997, for bringing dozens of NGOs  and governments together to oppose the use of landmines in war; Ebadi,  in 2003, for campaigning fearlessly (despite death threats, harassment  and imprisonment) for the rights of women and children in Iran.  Their  backgrounds and personal causes were worlds apart. But as they talked  over tea about their mutual desire for a more peaceful world, they came  up with a novel idea for a shared vision.</p>
<p>The Nobel Women&#8217;s Initiative started as a simple tea party but has  become so much more. (You can join them on <a href="http://www.facebook.com/permalink.php?story_fbid=355810672201&amp;id=95360261736#%21/pages/Nobel-Womens-Initiative/95360261736" target="_hplink">Facebook</a>.) The group&#8217;s mission is to promote,  spotlight, and grow the work of women&#8217;s rights advocates and  organizations worldwide that address the root causes of violence. &#8220;We  are in search of democracy that transforms not just our lives, but all  society&#8211;and we will not be silenced until it is achieved in every part  of the world.&#8221; Now this is the kind of tea party movement that we can  all get behind.</p>
<p>Read this article as it originally appeared on the<a href="http://www.huffingtonpost.com/maddy-dychtwald/womens-rights-women-peace_b_590436.html"> Huffington Post</a>.</p>
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			<media:title type="html">Maddy Dychtwald and Christine Larson</media:title>
		</media:content>

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		<title>Car Salesmen Are From Mars, Women Are From Venus</title>
		<link>http://influencebook.wordpress.com/2010/06/01/car-salesmen-are-from-mars-women-are-from-venus/</link>
		<comments>http://influencebook.wordpress.com/2010/06/01/car-salesmen-are-from-mars-women-are-from-venus/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:52:37 +0000</pubDate>
		<dc:creator>Love Streams</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Amy Tokic]]></category>
		<category><![CDATA[AskPatty.com]]></category>
		<category><![CDATA[AutoGuide.com]]></category>

		<guid isPermaLink="false">http://influencebook.wordpress.com/?p=303</guid>
		<description><![CDATA[According to a recent study, women buy 52% of all new cars sold in the U.S. and influence more than 85 percent of all car purchases. This makes them the fastest growing segment of buyers for new and used cars, and when you do the math, that means women have full or partial say over [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=303&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>According to a recent study,  women buy 52% of all new cars sold in the U.S. and influence more than  85 percent of all car purchases. This makes them the fastest growing  segment of buyers for new and used cars, and when you do the math, that  means women have full or partial say over $80 billion worth of spending  on cars. So why do car dealerships find it so difficult to sell to  women?</strong></p>
<p><a href="http://influencebook.files.wordpress.com/2010/06/marsvenus.jpg"><img class="alignleft size-medium wp-image-305" title="mars+venus" src="http://influencebook.files.wordpress.com/2010/06/marsvenus.jpg?w=240&#038;h=225" alt="" width="240" height="225" /></a>The fact is, the auto industry is primarily owned and operated by  men, and they have a hard time marketing to women. When asked, 74  percent of women say they feel misunderstood by car marketers. And since  the numbers show that 95 percent of the U.S.’s 20,000 auto dealers who  belong to the National <a href="http://www.autoguide.com/#" target="_blank">Automobile Dealers</a> Association are male,  there’s a clear cut problem communicating the needs and wants of one  segment to the other.</p>
<p>The soon-to-be-published “<a href="http://amzn.to/d7b1Nq">Influence: How Women’s Soaring Economic  Power Will Transform Our World for the Better</a>” by Maddy Dychtwald with  Christine Larson, talks about the problems that women face when <a href="http://www.autoguide.com/#" target="_blank">purchasing a car</a> and  what dealerships can do to cultivate this influential market.</p>
<p>This information comes at an opportune time, especially with the  state of the auto industry, and should be required reading in any  dealership. In an interview with Jody DeVere, president and CEO of  <a href="www.askpatty.com">AskPatty.com</a>, she advises that car salespeople need to create an  environment where women don’t equate <a href="http://www.autoguide.com/#" target="_blank">buying a car</a> or getting it serviced with  going to the dentist.</p>
<p>“Men and women communicate differently and can misunderstand cues and  singles,” says DeVere. “Men need to learn how to listen, and why. It  makes women trust you and creates a relationship.”</p>
<p>Just a few important notes to jot down: women are more concerned with  <a href="http://www.autoguide.com/#" target="_blank">fuel economy</a> than  color or stereo options, and are more likely to shop around at various  dealerships to get the best deal. Along with the best possible price,  they also want features that make life easier, as they are often the  ones chauffeuring children to activities and events. On top of that,  more powerful 4-cylinder engines in SUV-like vehicles have been among  the popular picks this year.</p>
<p>Original post on <a href="http://www.autoguide.com/auto-news/2010/05/car-salesmen-are-from-mars-women-are-from-venus.html">AutoGuide.com</a> by Amy Tokic.</p>
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			<media:title type="html">lovestreamsable</media:title>
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		<title>Flash Forward: Vibrant Nation</title>
		<link>http://influencebook.wordpress.com/2010/05/27/flash-forward-vibrant-nation/</link>
		<comments>http://influencebook.wordpress.com/2010/05/27/flash-forward-vibrant-nation/#comments</comments>
		<pubDate>Thu, 27 May 2010 16:28:37 +0000</pubDate>
		<dc:creator>Love Streams</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Boomer Women]]></category>
		<category><![CDATA[Vibrant Nation]]></category>

		<guid isPermaLink="false">http://influencebook.wordpress.com/?p=292</guid>
		<description><![CDATA[I spoke recently with Maddy Dychtwald, the author (with Christine Larson) of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better (Hyperion, 2010). When will the world listen to Boomer women&#8217;s financial instincts? Dychtwald retold a story she shares in the book, about a meeting she and her husband had with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=292&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I spoke recently with Maddy Dychtwald, the author (with Christine  Larson) of <em><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/gp/product/1401341020?ie=UTF8&amp;tag=wwwvibrantnat-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=1401341020">Influence:  How Women’s Soaring Economic Power Will Transform Our World for the  Better</a></em> (Hyperion, 2010).</p>
<p><strong>When will the world listen to Boomer women&#8217;s financial instincts?</strong></p>
<div id="attachment_293" class="wp-caption alignright" style="width: 151px"><a href="http://influencebook.files.wordpress.com/2010/05/stephen_reily.jpg"><img class="size-full wp-image-293" title="Stephen_Reily" src="http://influencebook.files.wordpress.com/2010/05/stephen_reily.jpg?w=141&#038;h=204" alt="" width="141" height="204" /></a><p class="wp-caption-text">Stephen Reily - VN Founder</p></div>
<p>Dychtwald retold a story she shares in the book, about a meeting she and  her husband had with their financial planner a few years back. Maddy  said that she thought the best thing they could do then was to pay down  their home mortgage. Her financial advisor actually laughed in her face.  Maddy stood her ground, emphasizing to her husband that it was  important for them to feel secure, and he agreed with her. Not long ago  her financial advisor called Maddy to say he owed her an apology. This  reminds me of two things we know about Vibrant Women. They have  fundamentally sound financial judgment <a href="http://www.vibrantnation.com/stephen-reily-flash-forward/2009/09/24/women-make-better-investors-why-arent-they-calling-the-shots/">(as  I&#8217;ve written before)</a> and they aren&#8217;t getting the respect they deserve from the financial  industry, even when their advisors have known them for years. Maddy  Dychtwald&#8217;s book shows why women&#8217;s financial influence should get more  respect.</p>
<p><strong>Why aren&#8217;t we training Vibrant Women to run for office?</strong></p>
<p>I shared with Dychtwald my own confusion about our culture, which  denigrates older women in general but does seem the respect them in high  office. She agreed that we should pair this with the fact that Vibrant  Women make great politicians. Dychtwald pointed out that there are lots  of training programs promoting younger women to run for office. Yet  younger women don&#8217;t generally want to step up to the plate at this stage  of life. Older women do. An empty nester is seasoned by life and work  and raising a family, and has the time now to use her life experiences  (and the resulting confidence) to create a better world. I hope that  Dychtwald keeps talking about this, and encourages a few Vibrant Women  to run for office.</p>
<p><strong>Encouraging signs that Vibrant Women can be themselves</strong></p>
<p>I asked Dychtwald what was exciting her most about women these days, and  she pointed to the fact that women in power are getting more  comfortable with leading from their &#8220;authentic feminine self.&#8221; In her  book she writes about Indra Nooyi, who as CEO of Pepsico talks  deliberately about achieving &#8220;performance with purpose,&#8221; not a goal that  many male CEOs would publicly announce. When a woman is comfortable in  her own skin, Dychtwald notes, her voice doesn’t sound like anyone  else&#8217;s.</p>
<p>I know that Dychtwald is right when she describes the benefits that come  from letting women – including Vibrant Women – influence more major  decisions. Let&#8217;s hope that she can persuade some more men, too.</p>
<p style="text-align:center;"><strong>Read the entire post and comment on <a href="http://www.vibrantnation.com/members/30-stephen-reily---vn-founder/public">VibrantNation.com</a>.</strong></p>
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		<title>Financial Profile: Are you More Like Oprah, Diane Sawyer or Lindsay Lohan?</title>
		<link>http://influencebook.wordpress.com/2010/05/23/lindsaylohan/</link>
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		<pubDate>Sun, 23 May 2010 15:00:47 +0000</pubDate>
		<dc:creator>Maddy Dychtwald</dc:creator>
				<category><![CDATA[Huffington Post Series]]></category>
		<category><![CDATA[Diane Sawyer]]></category>
		<category><![CDATA[Financial Profile]]></category>
		<category><![CDATA[Gwyneth Paltrow]]></category>
		<category><![CDATA[Lindsay Lohan]]></category>
		<category><![CDATA[Oprah]]></category>

		<guid isPermaLink="false">http://influencebook.wordpress.com/?p=270</guid>
		<description><![CDATA[A few weeks ago, I was at a meeting in New York about my new book, INFLUENCE: How Women&#8217;s Soaring Economic Power will Transform Our World for the Better. Leslie Bennetts, author of The Feminine Mistake, one of the other attendees, voiced concern that young women today were too interested in bikini waxes, how to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=influencebook.wordpress.com&amp;blog=12789647&amp;post=270&amp;subd=influencebook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago, I was at a meeting in New York about my new book, <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Influence-Womens-Soaring-Economic-Transform/dp/1401341020/ref=cm_cr_pr_pb_t" target="_hplink"><em>INFLUENCE: How Women&#8217;s Soaring Economic Power will   Transform Our World for the Better</em>.</a> Leslie Bennetts, author  of  <em><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Feminine-Mistake-Are-Giving-Much/dp/B001PTG5GI/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1274282236&amp;sr=1-1" target="_hplink">The Feminine Mistake</a></em>, one of the other   attendees, voiced concern that young women today were too interested in   bikini waxes, how to get a man, and celebrity culture to care much  about  being a woman of influence.</p>
<p>As the mother of a terrific 23 year-old young woman, who I sometimes   spot reading about celebrity culture, I was disturbed by Leslie   Bennetts&#8217; comments.  Since then, I&#8217;ve spent a lot of time talking to   young women (including my daughter) and have come to the conclusion that   you can strive to be a woman of influence and still be interested in   fashion and celebrity culture; the two worlds are not necessarily   mutually exclusive. In fact, let&#8217;s have some fun examining celebrity   women to see examples of just how influence can work.</p>
<p>First, what do I mean by influence?  I mean using your education,   money, earning power and status to take charge of your life and make   your mark on the world. Women are definitely on their way! Last year,   73% of all high school valedictorians were young women. Today, for every   100 men graduating from college, there are 133 women graduating. Young   women are graduating from law school, medical school and MBA programs  in  almost equal numbers to men, giving young women the tools to succeed  in  our knowledge economy. And it&#8217;s translated directly into earning  power.  As of this year, women now control more money than men.</p>
<p>In order to use our influence to affect change, it can be helpful to   understand our own attitudes toward and behaviors with money&#8211;and,   sometimes, to change them. New research, which I describe in <em><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.amazon.com/Influence-Womens-Soaring-Economic-Transform/dp/1401341020/ref=cm_cr_pr_pb_t" target="_hplink">INFLUENCE</a></em>, found that most women fall into   one of five money &#8220;profiles,&#8221; &#8211;a collection of attitudes and behaviors   that describes their feelings and values about money as well as their   confidence in using their money to affect change.</p>
<p>Read the following profiles and try to figure out which one best  matches  you&#8211;or the women in your life.</p>
<p><strong>1. Alpha Female: 18 percent of women</strong><br />
The most confident of our financial profiles, the Alpha, tends to act   more like society expects a confident man to act with money. From the   celebrity talent pool, think Oprah, Madonna or Angelina Jolie. She&#8217;s the   most optimistic, risk-tolerant and self-reliant of the personalities.   She&#8217;s a quick decision maker and is able to learn from her mistakes.   She&#8217;s great at delegating and uses outside help whenever possible to   boost her decision-making. On the down side, she can be so gung-ho that   she makes decisions before she has all the facts. Most important, the   Alpha feels financially and psychologically independent.  She&#8217;s in   charge.</p>
<p><strong>2. Perceptive Planner: 35 percent of women</strong><br />
The Perceptive Planner is highly analytical, responsible, disciplined   and usually optimistic. Think Sandra Bullock or Diane Sawyer. She thinks   in the long term, and thoughtfully researches purchases, investments   and financial commitments. Unlike the Alpha, she&#8217;s motivated primarily   by the desire for security and stability, and she&#8217;s not inclined to move   forward without having all the facts. She likes to mull things over   carefully .</p>
<p><strong>3. Power Partner: 23 percent of women</strong><br />
The Power partner is collaborative, willing to compromise, and believes   two heads are better than one.  Think <a href="http://www.oprah.com/oprahshow/Will-Smith-and-Jada-Pinkett-Smith-Talk-Family" target="_hplink">Jada Pinkett Smith</a>, <a href="http://www.dailymail.co.uk/tvshowbiz/article-1279330/Cannes-2010-Jennifer-Lopez-visits-Lakshmi-Mittal-Sir-Philip-Green-superyachts.html" target="_hplink">Jennifer Lopez</a> or <a href="http://www.hindustantimes.com/Gwyn-s-new-relationship-counsellor/Article1-544848.aspx" target="_hplink">Gwyneth Paltrow</a>. Pragmatic and responsible, the   Power Partner is very concerned that her partner&#8217;s needs are met as well   as her own. By the way, not all power partnerships are between spouses   or romantic partners. Sometimes they&#8217;re siblings, business partners,   close friends, or even parents and adult children.</p>
<p><strong>4. Supportive Traditionalist:  9 percent of women</strong><br />
These women hope that someone else will take care of everything   money-related for them.  They&#8217;re highly emotional, not analytical, about   financial matters. Think Jessica Simpson or Britney Spears. Even  though  neither of these celebrities is currently married, they cede  their  financial control to others. This type of woman enjoys spending,  but  isn&#8217;t that interested in gaining knowledge when it comes to saving  and  investing. She avoids discussions about money. She&#8217;s likely to find   herself in deep trouble in the absence of a responsible partner. In  our  research, we met many women who started out as supportive   traditionalists &#8212; waiting for Prince Charming to take care of things &#8212;   and for a variety of reasons, changed.</p>
<p><strong>5. The Uncertain Searcher: 16 percent of women </strong><br />
The least confident women fall into this profile:  think <a href="http://www.monstersandcritics.com/people/news/article_1556819.php/Lindsay-Lohan-in-compliance-with-alcohol-ed-classes" target="_hplink">Lindsay Lohan</a>. She&#8217;s fearful, confused and   sometimes becomes paralyzed when it&#8217;s time to make financial choices.   She&#8217;s an impulsive shopper who succumbs to instant gratification and   holds few ideas about how to think about money in the long term. She   knows she&#8217;s ignorant about finances, but doesn&#8217;t know where to turn or   whom to trust. She&#8217;s sometime too embarrassed by her lack of knowledge   to ask for help.</p>
<p><strong>Girls to Women</strong><br />
The top three profiles are the most confident of the financial   personalities. They understand the power of money and are willing to   seek help making good decisions. I would argue that in this modern age,   all three of these groups are well positioned to make their economic   influence felt in the world. However, the last two profiles, which   represent a quarter of all women, are not. If you fall into one of these   groups, it&#8217;s critical that you take steps to gain better knowledge and   control of your money and make it start working for you&#8211;and the  world.</p>
<p>It&#8217;s good news that most women today fall into the more confident   groups. But it&#8217;s troubling that many still don&#8217;t. Also troubling is the   fact that younger women are almost twice as likely as mature women to   call themselves supportive traditionalists, even if they aren&#8217;t married.    They are more likely than older women to think money might make them   less attractive and to say they&#8217;d see their partner as &#8220;more of a man&#8221;   if he took control of the finances.</p>
<p>Maybe these girls are still dependent on &#8220;helicopter&#8221; parents or   these are just youthful fantasies about a rosy future&#8211;fantasies that   more seasoned women had long since let go. But one thing is clear: in   this age of self-empowerment, any woman who remains an Uncertain   Searcher or Supportive Traditionalist faces clear and urgent dangers to   her long-term independence and perhaps her economic survival.</p>
<p>The good news is that these personalities aren&#8217;t fixed within us.   Many women have been able to educate themselves into a more confident   role. And, yes, maybe we can strive to be more like Oprah, Diane Sawyer   or Gwyneth Paltrow rather than Lindsay Lohan.</p>
<p>This article originally appeared on the<a href="http://www.huffingtonpost.com/maddy-dychtwald/personality-profile-are-y_b_581713.html?ref=twitter"> Huffington Post</a>.</p>
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